IN THE PRESS
HEARD AT YOGA on WATCH WHAT HAPPENS LIVE
Publisher’s Weekly:
Pic of the Day
To celebrate the launch of his new book, The S@#t I’ve Heard at Yoga (Permuted Press), author Michael J. Norton (l.) joined Andy Cohen (r.) during his show, Watch What Happens Live, on January 5 as the evening’s featured bartender.

First Week:
A #1 new release and sold out on Amazon

Amazon Reviews
Reviewed in the United States on January 9, 2026
Format: Paperback Verified PurchaseThis book is funny, smart, provocative, and genuinely entertaining. The writing is sharp and thoughtful without ever feeling heavy or preachy. It made me slow down and really pay attention to what I was reading—not because it was difficult, but because it was insightful in a way that felt deeply relatable to my own life.
This is not a self-help book. It’s a self-think book. Instead of telling you what to do or how to be better, it invites you to notice, reflect, and question—often with humor and unexpected honesty. I found myself laughing, nodding in recognition, and pausing to sit with certain lines long after I’d read them. It’s rare to find a book that feels both playful and meaningful at the same time, and this one succeeds beautifully.
Reviewed in the United States on January 18, 2026
Format: Kindle Verified PurchaseThe S@#t I’ve Heard at Yoga is a witty, engaging, and unexpectedly insightful work. Through keen observations drawn from his yoga practice, the author deftly captures the humor, awkwardness, and quiet wisdom that emerge before, during, and after class, while simultaneously examining his own highly relatable inner dialogue. These reflections are self-aware and honest, making the book easy to connect with and hard to put down.
It’s a fun, light read with enough depth to make you pause and nod in recognition. Whether you’re a dedicated yogi or simply someone trying to move through life with more awareness—and a sense of humor—this book delivers.
Reviewed in the United States on January 18, 2026
Format: Kindle Verified PurchaseThe S@#t I’ve Heard at Yoga is a witty, engaging, and unexpectedly insightful work. Through keen observations drawn from his yoga practice, the author deftly captures the humor, awkwardness, and quiet wisdom that emerge before, during, and after class, while simultaneously examining his own highly relatable inner dialogue. These reflections are self-aware and honest, making the book easy to connect with and hard to put down.
It’s a fun, light read with enough depth to make you pause and nod in recognition. Whether you’re a dedicated yogi or simply someone trying to move through life with more awareness—and a sense of humor—this book delivers.
Reviewed in the United States on January 12, 2026
Format: PaperbackIn full disclosure, Michael is a lifelong friend and what I was expecting from his first book was a pithy comedy with astute social insights. Don’t get me wrong it’s very funny. But I was not prepared for the chapters titular aphorisms – learned from his years of Yoga practice. – which lead all of us to reconsider choices and new paths forward REGARDLESS of age. The title doesn’t do his effort justice as this book’s simple profundity is its highlight. If you’re in need of a reset buy this book. Not only will you be immensely entertained & emotionally challenged but you might just end up ‘Andy happy’
Book Signing and Promotion with CADDIS
January 10th, 2026 | NYC
CALM IS THE NEW SUPER
POWER
SO, WHO WANTS THIS BOOK?
SO, WHO WANTS THIS BOOK?

Give the gift of a good read.
Bet you know 3, 4 or even 5 people who would love reading this book.
“But who?” you might ask.
Obviously, people who do yoga. Or not! Because it’s not just about yoga.
People who enjoy a good read and a good laugh. (And who doesn’t need a good laugh right now?)
People who are stuck or need to calm down. Whether they’re 20, 40 or 60, this s*#t will take them from OMG! to OM.
Order today. It’s a great way to say “Thank you,” “Happy birthday,” or “Happy Holidays.”

WHO IS THIS GUY I’VE NEVER HEARD OF?
Michael J. Norton?

Michael did the LA thing: wrote sitcoms and sold screenplays. After a contract at Disney evaporated, his agent said, “You’re okay. You’re solid B-list.” Although it beats the hell out of the D-list, the B-list is an ego-bruising slog once you plateau. Say goodbye to Hollywood—hello marketing!
Michael spent a few decades developing creative and business strategies for clients such as Maybelline, Toyota, LVMH, Jose Cuervo, Martha Stewart, the Guggenheim Museum, a smattering of fashion brands, and the launch of GOOP.
Since 2015, he’s been “Professor Norton,” teaching marketing, branding, and public relations at Parsons School of Design. Michael has been appointed to several corporate and non-profit boards, including two terms as board chair of The Trevor Project.
Michael is an avid reader, pop culture addict, and a dedicated—albeit wobbly—yogi. He’s also a devoted pickleball player and has the injuries to prove it.



